If opportunity capture strategy development reveals that your company likely cannot do a better job than the incumbent, what is the best course of action?

If opportunity capture strategy development reveals that your company likely cannot do a better job than the incumbent, what is the best course of action?

• A. Seek out a teaming partner
• B. Neutralize the incumbent's strengths
• C. Not compete for the contract
• D. Foster customer dissatisfaction with the incumbent's performance

Answer: (C)

When an opportunity capture strategy indicates that your company is unlikely to outperform the incumbent in the bidding process, the most prudent decision is to not compete for the contract. This decision stems from a realistic assessment of the competitive landscape and acknowledges the strengths of the existing provider. Competing against an incumbent that has established credibility, relationships, and a proven track record can lead to significant resource expenditure without a favorable outcome. It is more strategic to focus efforts on opportunities where your company can excel and offer compelling value, rather than engaging in a potentially losing battle. In addition, by choosing not to compete, the company can preserve its resources and strategically allocate them towards areas where there is a stronger chance of success. This approach fosters better decision-making and enhances long-term growth prospects. It is important to prioritize business strategies that align with the company's strengths and market positioning, which can provide a competitive advantage in other opportunities.

When an opportunity capture strategy indicates that your company is unlikely to outperform the incumbent in the bidding process, the most prudent decision is to not compete for the contract. This decision stems from a realistic assessment of the competitive landscape and acknowledges the strengths of the existing provider.

Competing against an incumbent that has established credibility, relationships, and a proven track record can lead to significant resource expenditure without a favorable outcome. It is more strategic to focus efforts on opportunities where your company can excel and offer compelling value, rather than engaging in a potentially losing battle.

In addition, by choosing not to compete, the company can preserve its resources and strategically allocate them towards areas where there is a stronger chance of success. This approach fosters better decision-making and enhances long-term growth prospects. It is important to prioritize business strategies that align with the company's strengths and market positioning, which can provide a competitive advantage in other opportunities.